Run and performance coaching built on precision, performance and the power of ritual.

Purpose. Precision. Performance.

Rituyl was founded by Kelly Parlane, an endurance athlete, coach and former World Duathlon Champion.

Built from years of racing experience and scientific training knowledge, Rituyl helps runners and athletes train with purpose, turning routine into progress and progress into performance.

Kelly’s approach blends elite-level coaching with an understanding of real life. Whether you’re chasing a PB, your first marathon or simply looking to rediscover your rhythm, Rituyl meets you where you are and takes you further.

Kelly is an accredited Athletics New Zealand and Athletics Australia coach, a certified personal trainer and has coached previously via Lace Up Running where she was coached and mentored by Australian running legend Benita Willis.

Coaching That Fits Your Life, and Fuels Your Performance.

Every athlete’s “why” is different, and so is their training.

Rituyl’s coaching programs are tailored to your goals, schedule and mindset, combining personalised running plans with strength, recovery and race-day strategy.

Dedicated runners who want to train smarter and avoid burnout.

Everyday athletes looking to perform at their personal best.

Driven professionals balancing performance goals with a busy life.

Complete Personalised Coaching

$160/month

  • Assistance with annual race planning and goal setting

  • Periodised training delivered weekly in Training Peaks, tailored to individual lifestyle, goals and adjusted as needed, because things change and life happens!

  • Strength and conditioning program aligned with training phase

  • Communication with the coach via email/WhatsApp and Training Peaks

  • Monthly call to review with coach

  • Race strategy, equipment, and recovery advice

*Pricing is NZD, minimum commitment term is 12 weeks.

Request an initial chat
  • “Her plans are thoughtful, balanced and completely tailored to my life. I hit my sub-3 marathon goal at Boston thanks to her race strategy.”

    Kat Watt, Honolulu & Boston Marathon Finisher

    Kelly coached Kat through Lace Up Running

  • “I ran my fastest ever half marathon with zero injuries. Kelly’s structure and support made all the difference.”

    Vaughan Borcovsky, Operations Executive

    Kelly coached Vaughan through Lace Up Running

  • “I finally broke my 3:30 marathon after 25 years of trying. Kelly’s coaching changed everything.”

    Kirsten Bennett, Sunshine Coast Marathon

    Kelly coached Kirsten through Lace Up Running

Ready to find your ritual?

info@rituyl.com